Answer Engine Optimization, in plain terms

Guides on making your site readable and citable by AI assistants. They cover the same checks AEOScan runs, written out so you can act on them.

June 14, 2026

AEO basics

What is AEO (Answer Engine Optimization)?

AEO is the practice of making your site easy for AI assistants to find, read and cite. Here's what it means, why it exists now, how it differs from SEO, and the concrete signals ChatGPT, Claude, Gemini and Perplexity actually use.

9 min read · read →

June 13, 2026

llms.txt

What is llms.txt, and do you actually need one?

llms.txt is a plain-text map of your site for AI assistants, like robots.txt but for curation instead of access. Here's what it is, what goes in it, and an honest answer on whether it'll move the needle for you.

7 min read · read →

try it on a client site

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